Package Design
about

AirChef

AirChef is a drone-enabled meal preparation service designed to assist busy individuals in planning their weekly meals. By offering consistent and convenient food delivery, AirChef helps save valuable time.

Target Audience: Age 20-30s College students and Young working adults

Duration: 11 weeks

Role: Ideation, research, storyboard, application prototype

Features

User’s Pain Points

Incorrect Address Delivery Extended Waiting Time Lack of Consistency in Meal Plans

HMW Statement

How might we ensure users have meals delivered to them consistently and conveniently for the week or long-term duration?

Problem statement

Apps like UberEats and Doordash offer convenience but suffer from unreliability and inconsistency. They solve home food delivery but don't aid busy individuals with meal planning.

Proposed Solution

AirChef offers affordable weekly meal planning with drone-enabled customization for faster, accurate doorstep delivery, fostering healthier lifestyles through delightful meals.

Secondary Research

Primary Research

To grasp food delivery service challenges, the team observed local food businesses, studying the context and interactions of those in the food service industry.

Theming & Insight - Affinitization

Leveraging Miro, an online collaborative whiteboard, we cluster primary research data to spot visual trends and gain profound insights, aiding our solution development.
To minimize bias, the team evaluates observation data, ensuring comprehensive theme discovery before deriving insights from each.

Journey Map

information architecture

Ideation & Sketching

step 1

We voted on preferred ideas, with each team member having 5 tickets for each HMW.

step 2

We voted on HWM questions and chose two final ones.

step 3

We brainstormed and ideated around 2 chosen HMW questions. Each of our 3 team members generated 8 ideas for each HMW in approximately 20 minutes.

Low-fi Prototype

Usability Test

Findings from user-testing

Lack of options
Many users continue to rely on UberEats or Doordash as they may perceive them as the only viable option currently available to them.
Considerations
Some users expressed their concerns regarding food availability and the size of portions.
Comfortable
Many users find planning their meals for the week in advance helpful.
Incentives
Many users were interested in having drinks or desserts to accompany their meals.
Scarcity of time
I’m having trouble preparing my meals due to a lack of time.

Actionable steps to refine the app

Lack of options
Welcome page — Introduce and emphasize functions an delivery One-time delivery function Food customization of meal plan Add-ons
Considerations
Physical packaging of food mockup Elevate Visual branding + aesthetics logo, name Prototype to product Page flow consistency Organize & optimize components Final design consistency

User Scenarios

Setting meal plan preferences
Checking out and choosing drone landing spots
Mean plan customization
Browsing and selecting meals
Completing payment and waiting for food