Dead Cat Ranch

Design for a Homepage that Helps Users Understand Company Operations and Provides Convenient Navigation for a Smoother User Experience.

Duration:  2 days

Issues with former homepage

Overall outdated design style, fonts, too basic Does not tell story/history of Dead Cat Ranch Basic layout, boring, uninviting

“Wants” for the new homepage

Primarily promotes Dead Cat Ranch and shows off the property, lodging, and activities Warm and inviting, slightly mysterious Talking to target audiences (men and women ages 25+) Easy-to-navigate design