HP × SCADpro
SCAD worked under the guidance of HP, Adobe, Intel, and Nvidia to increase brand awareness and usage for the ZBook product through an omni-channel approach to include experiences and other education-focused marketing tools, to show a specific audience the creative power of the ZBook.
Event
10 Week
SCADpro Collaboration
Timeframe
January 2021
10 Weeks
Tools
Figma
Adobe Suite
Miro
ON24
Deliverables
2D Video
3D Video
Success Video &Documentation
Our Task
This project spanned 2 quarters and had 30 designers from 11 different majors talk part in its development. HP tasked student and faculty collaborators of the innovation studio, SCADpro, with increasing awareness of the ZBook line among young creators.
Our Solution
Our solution was two free webinar experiences that would help prepare young creatives for the workforce while highlighting 2D and 3D workflows on Z by HP products.
My Roles
I'm one of the UX researchers in this team focusing on exploring tools and methods we used to support the advertising event.
Overview
Over the course of 2 quarters, the teams researched, conceptualized, developed, marketed and finally produced the 2D and 3D experiences for them to go live to the public. I was a part of the 2nd phase of the project, where our teams were focussed on producing and executing the final 2 experiences. Below is our final success video that encapsulates the essence of our project.
2D Experience
The 2D event was hosted by Orlando Arocena, aka @Mexifunk. The event was a live demonstration of various techniques in Adobe Illustrator. Orlando was accompanied by our own team from SCADpro during the event.
